This Ad is a Love Letter to the Age of Inclusion

Energy BBDO, an awesome advertising agency here in Chicago, just dropped a really interesting new commercial in conjunction with their client Pearle Vision.

DEI, Who's Doing it WellTom AlexanderAugust 2, 2018Ad, Age of inclusion, tech, Chicago, awareness, company, business, bbdo, marketing, adversitising, pearlvision, Energy BBDO, Pearle Vision, Free the Bid, Elle Ginter, Lewis Lazare

The Three Buckets of "Wokeness"

What we are really talking about here is intervention, at the right moment, in the right fashion. There is something really powerful about the concept of intervening. It's a whole other level of awareness.

Taking Action to Create a More Inclusive Workplace

You can’t wave a wand and have a diverse and inclusive business. You have to thoughtfully build the infrastructure to support this type of endeavor. It’s like a foundation for a house.

Workplace Culture, Resources, DEI, Employee SpotlightTom AlexanderJuly 24, 2018work environment, work, diversity, Inclusion, HRMAC, HR Leader Spring 2018, Stacking the Deck, hiring manager, Work Policies

100 Days of Holistic

The first 100 days after a launch can go by pretty fast. We’re glad to say that we’ve made waves in the first 100 days and not floated along. That’s what Holistic is all about.