Don’t get me wrong; I’ve enjoyed all of those lovely workplace perks in the past. Fro-yo is delish, but the psychological benefit of real employer benefits is undeniable.
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As such, part of our job at Holistic is creating external, public-facing communications, designed not to promote a particular client or a particular product but to promote, grow and augment the entire industry.
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As I’ve gone on with my own career, I realize that, as much as creativity, as much as efficiency, “blood” is one of the things that I look for the most in my partners and in my employees. I want to be surrounded by people who are willing to tear their heart out of their chest and leave it on the table for the mission.
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You can’t wave a wand and have a diverse and inclusive business. You have to thoughtfully build the infrastructure to support this type of endeavor. It’s like a foundation for a house.
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